Product Marketing Manager

Company: revenuecat

Department: Marketing

The Role

RevenueCat helps apps of all shapes and sizes make more money across mobile, the web, and a growing list of other platforms like Roku, Amazon, and even AR through support for Vision Pro. As a result, many different types of users log in and use RevenueCat on a day-to-day basis. Product managers, support reps, lifecycle marketers, user acquisition specialists, data analysts, executives: The list goes on.

Communicating the growing breath of use cases supported by RevenueCat in a way that makes sense for all those different types of businesses, apps, and users is a challenge. And that’s where product marketing comes in.

We’re looking for a Product Marketing Manager to join product marketing lead, Francie. This role is perfect for someone who:

• Knows APIs and SDKs like their ABCs – Code may not be your craft, but you know how to talk the talk. Software developers are one of our core audiences, and they can smell BS a mile away! You can debug marketing messaging so that it resonates with technical audiences and craft compelling narratives around the 1’s and 0’s that speak to bottom-line driving benefits for business stakeholders too.
• Captains their own ship – With a strong bias towards action, you're not one to sit around waiting for direction—whether it's juggling strategic and tactical work or navigating shifting priorities, you're an independent operator who thrives on autonomy and loves just making things happen.
• Distills collaborative chaos– You're not afraid to raise your hand, make some noise, and get what you need from a dynamic and technical organization. Whether it's nudging engineers for product updates or rallying sales for customer stories, you're comfortable navigating the chaos to advocate for the ultimate needs of the GTM organization.
• Gets excited about the unexpected – At RevenueCat we take shipping seriously, and are constantly adapting our product and strategies to meet the needs of developers. You see changes in direction and shifts in strategy as an opportunity to flex your creative muscles and learn on the fly.
• Is a little quirky - You love a whimsical side quest and you can see the soft side of software. We pride ourselves in keeping our community on their toes with unique swag, challenges and events. You can play as big a role as you’d like in helping to brainstorm and bring these quirky concepts to life.

What You'll Be Responsible For

• GTM and Adoption Campaigns: Taking ownership of key product areas to deeply understand the features we're launching and the use-cases and needs behind them to craft compelling communication plans both within the organization, and to existing and prospective customers.
• Lifecycle Campaign Building: Working with our marketing operations manager to bring insight-based lifecycle campaigns to action to drive adoption, retention and community.
• Web Page Design & Optimization: Translate product messaging and customer understanding into visually compelling and highly converting web experiences with the help of our web development team. You'll chart the vision for the story our website tells and the illustrations, animations and tools we create to convey them.
• Case Studies & Testimonials: Organizing, facilitating, and translating customer interviews into compelling case studies and testimonials that showcase the value of RevenueCat.
• Internal Enablement: As an expert in your areas of product focus, you’ll empower developer-facing teams with the resources and training they need to support developers and ensure their success.
• Market Insights: Keeping your finger on the pulse of the mobile app industry and competitors to inform go-to-market strategies and uncover new opportunities for growth.
• Whimsical Side Quests: Taking on unique projects with minimal instruction—whether it’s finding a way to collect 1000 screenshots to launch an online Paywalls repository, designing, printing and shipping a calendar of cat photos, unpacking and pulverizing 200 vacuum-sealed cat stuffed animals in Tokyo, or crafting a keynote speech for leadership you'll get to work on projects that stretch your creative muscles.

What Success Looks Like

Within the first month, you’ll:

• Gain hands-on experience with the RevenueCat platform, supported by our engineers and advocates.
• Build a foundational understanding of the app ecosystem, particularly around monetization.
• Establish relationships with key collaborators across Product, Sales, and Marketing.
• Deliver your “first ship,” a project that demonstrates your insights and adds value to the team (e.g., an analysis of a target persona, a new landing page, or a fresh piece of collateral).

Within the first 3 months, you’ll:

• Step into the role as the go-to-market owner for specific product areas, becoming the expert in the features and their roadmap.
• Contribute to a whimsical side quest that adds to our brand and community.
• Conduct customer research to deepen your understanding of our audience’s challenges and goals.
• Evaluate current product marketing efforts and identify areas for improvement.
• Take ownership of product launch initiatives, leading cross-functional teams to ensure successful execution.
• Identify lifecycle marketing opportunities and develop strategies to engage and retain customers throughout their journey.

Within the first 6 months, you’ll:

• Execute lifecycle marketing initiatives to drive app launches, adoption and retention.
• Work closely with Sales to create and distribute sales collateral.
• Collaborate with customers to document their stories and share their successes.
• Drive new website initiatives that enhance our messaging and drive prospective customers to action

After 12 months, you’ll:

• Be a trusted partner across Product, Sales, and Marketing, contributing strategically to RevenueCat’s growth.
• Have led multiple successful product launches and owned key marketing initiatives.
• Represent RevenueCat at industry events and conferences (if interested).
• Deepen your knowledge of app development and monetization, becoming an expert in the space.

What You'll Need to Be Successful

• 5+ years of experience in Product Marketing within a B2B or B2D SaaS environment, preferably targeting developers or software companies.
• Strong project management skills to prioritize multiple initiatives and execute effectively across teams.
• Experience driving go-to-market efforts, including product launches and customer storytelling.
• Ability to engage 1:1 with customers to extract insights and craft impactful narratives.
• Comfort working with creative agencies and freelancers to deliver high-quality marketing assets.
• Ability to thrive in an asynchronous, remote-first environment.
• A strong ability to balance strategic and tactical initiatives, seamlessly shifting between high-level planning and hands-on execution.
• The confidence to operate independently, self-prioritize tasks, and make informed decisions without needing constant direction.
• Exceptional communication skills to collaborate across technical and non-technical teams, ensuring alignment and buy-in from key stakeholders.
• A proven ability to translate complex technical concepts into compelling messaging that resonates with different audiences.
• The flexibility to thrive in a fast-paced, ever-changing environment, adapting to new challenges and opportunities as they arise.
• Creativity and resourcefulness to take on unique, sometimes ambiguous projects that require initiative and problem-solving.
• An enthusiasm for collaboration and the drive to rally cross-functional teams to achieve common goals.

Ideally you:

• Have experience in the mobile app ecosystem or working with subscription-based software products.
• Have worked in an early-stage tech company or led new initiatives independently in a larger organization.
• Are comfortable with tools like Notion, Slack, Zoom, and Linear for remote collaboration.

The salary for this role is $168,000. You can view our full Compensation Philosophy here for additional details.

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